Have we not heard these arguments? This stock has been with me for last 12 years. I bought it at Rs.10, I can afford to wait. I am a long term investor, so I’m not bothered by blips. Absolute fallacy! You just can’t fall in love with your stock. Don’t ever look at your portfolio emotionally. Some stories are not working. Some will give you a better entry level. Some have opportunity costs.
WHY NOT TO FALL IN LOVE WITH STOCKS
You will find a lot of investors advising you not to fall in love with stocks. Believe me, as much as it is easy to say, it is extremely difficult to practice. We all build an emotional attachment to the stocks that we hold; and that is why this rule becomes so important. More often than not, falling in love with a stock forces you to live under a fallacy. Let me explain. Continue reading